Slow copy speeds with USB 3? No problem!

USB is totally awesome, and USB 3.0+ is even more awesome.

With real-world data transfer rates of 400MB/s or more, copying files to external USB sticks and drives has never been more fun.

Only one problem, and I’ve noticed this A LOT: People are using USB3, but they’re sitting there putting up with relatively slow copy speeds from, say, a USB3 key.

It’s often rather difficult to achieve copy speeds in excess of a measley 40MB/s…

What gives?