18 July 2024 | Computers, How Does it Work?, Spare Me! |
Well, here we go again…
A few years ago, Google announced FLoC, which I talked about here.
In short:
Led by Google, a group of businesses and advertisers is pushing a new standard that would have your browser identifying your particular group of interests by a unique ID number.
This number will be sent to all sites you visit. VOILA! No more 3rd party cookies, and supposedly more privacy!
Fast forward three years, and Mozilla is jumping on the bandwagon with their own such technology.
So, how do you turn it off?
(more…)
20 April 2021 | How Does it Work?, Networking, Video |
When it comes to privacy on the internet, the new word on the street is ‘FLoC’.
Led by Google, a group of businesses and advertisers is pushing a new standard that would have your browser identifying your particular group of interests by a unique ID number.
This number will be sent to all sites you visit. VOILA! No more 3rd party cookies, and supposedly more privacy!
Of course, there’s the marketing mumbo jumbo and then there’s the reality of the situation.
So: What is FLoC? How does it work? And most importantly: Will it improve your privacy??
(more…)
Well, here we go again…
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