Firefox’s new tracking and how to turn it off

Firefox Privacy Preserving AttributionWell, here we go again…

A few years ago, Google announced FLoC, which I talked about here.

In short:

Led by Google, a group of businesses and advertisers is pushing a new standard that would have your browser identifying your particular group of interests by a unique ID number.

This number will be sent to all sites you visit. VOILA! No more 3rd party cookies, and supposedly more privacy!

Fast forward three years, and Mozilla is jumping on the bandwagon with their own such technology.

So, how do you turn it off?

(more…)

FLoC and the future of Internet Privacy

FLoC is bad for privacyWhen it comes to privacy on the internet, the new word on the street is ‘FLoC’.

Led by Google, a group of businesses and advertisers is pushing a new standard that would have your browser identifying your particular group of interests by a unique ID number.

This number will be sent to all sites you visit. VOILA! No more 3rd party cookies, and supposedly more privacy!

Of course, there’s the marketing mumbo jumbo and then there’s the reality of the situation.

So: What is FLoC? How does it work? And most importantly: Will it improve your privacy??

(more…)

Brave: A browser for a post-Big Brother world?

Brave web browserYou may have heard about the new-ish web browser in town: Brave.

The trouble is that it’s a bit hard to wrap one’s head around exactly how Brave is different – and supposedly better.

Brave was created by Brave Software, a company that was founded by Brendan Eich. In case you didn’t know, Eich is the creator of JavaScript. JS is basically the web programming language that powers literally everything on the internet these days.

So, when a dude like that says, “Hey, I have an idea for a better browser!” it’s probably a good idea to at least take a good look at it…

(more…)