Firefox’s new tracking and how to turn it off

18 July 2024 | Computers, How Does it Work?, Spare Me! | 1 comment

Well, here we go again…

A few years ago, Google announced FLoC, which I talked about here.

In short:

Led by Google, a group of businesses and advertisers is pushing a new standard that would have your browser identifying your particular group of interests by a unique ID number.

This number will be sent to all sites you visit. VOILA! No more 3rd party cookies, and supposedly more privacy!

Fast forward three years, and Mozilla is jumping on the bandwagon with their own such technology.

So, how do you turn it off?

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